One platform. One login. Thirteen apps.

• Four ready-made report areas, tabbed by channel: Website analysis (Analytics + Search Console), Ads performance (Google, Meta, Microsoft), Social (Instagram, Facebook, LinkedIn, X) and YouTube.
• Compare any date range against the period before it. Every report states the exact days it covers, so two people reading the same number read the same number.
• Add and remove components from a catalogue of scorecards, trend lines, bars, donuts and tables. Your selection is saved for the workspace.
• Build your own component: pick the platform, then a metric that platform genuinely publishes, then how to draw it. Chart types that cannot work are greyed out with the reason.
• Assemble custom boards when the standard reports are not the shape of your business.
• Run a full-screen business review from your live numbers, comparing the chosen period against both the period before and the same period last year.
• Manage Search Console sitemaps: see what Google holds, submit a new one, remove one.
• Lend a client a single property, ad account, Page or channel. They see their data without connecting anything, and the boundary is enforced on every request.
• Show your own logo in place of ours, and serve clients on your own analytics address.

• Every campaign in the chosen account with status, type or objective, bidding approach and budget, next to 30-day spend, clicks, impressions and conversions in the account’s own currency.
• The account behind them: currency, time zone, status and 30-day totals, plus spend, balance and spend cap on Meta, and auto-tagging status on Google.
• Pause or re-enable any campaign.
• Change a campaign budget.
• Rename a campaign.
• Turn Google auto-tagging on or off, so campaign data reaches your analytics correctly.
• Rename a Meta ad account, or set a spend cap on it.

• One searchable grid of every contact: website forms, the chatbot, meeting bookings, Meta lead ads and spreadsheets you upload. Filter, sort, and export a CSV that opens correctly in Excel, Hebrew included.
• Choose which columns you see, saved per person. Complex form submissions are unwrapped into readable columns automatically.
• A contact page with details, stage, interests, tasks, payments, photos, a readable history of every change, and links straight into the real email thread and WhatsApp conversation. Both send from there.
• A pipeline board whose columns are yours — add, rename, reorder, remove. Removing a column with records in it requires saying where they go, and forecasting survives a rename.
• Interests: a catalogue of what you offer and who wants each one. Somebody who wants two courses is recorded as wanting two courses.
• Tasks and activities with type, due date, assignee and notes. Something logged after the fact carries the date it actually happened.
• Payment plans as a real ledger: instalments with due dates, method, reference and status, overdue computed from today, and re-planning that never disturbs money already moved.
• Inventory as cards with a fill bar, list price, discount, and what has actually been booked.
• Send real outcomes back to the ad platforms. When a stage changes, the outcome is pushed to Google, Meta and Microsoft so they optimise for customers, not form fills. Only hashed identifiers leave, and a sweep catches anything unsent.
• Record website visits from a one-line tag, viewable as an event stream and a traffic analysis.

• Point it at your website and it crawls, reads and indexes your pages by itself. If a site cannot be read properly it says so, rather than shipping an empty bot.
• Capture leads mid-conversation — name, email, phone, company, interest — delivered straight into your CRM with no configuration.
• Qualify while it captures. Define up to eight questions your business always wants answered, each with a fixed set of answers. The bot asks naturally, or works the answer out from the conversation.
• Serve visitors in Hebrew with full right-to-left layout, or in English.
• Match your brand: accent colour, light or dark, avatar, position, launcher label and icon, corner radius, opening greeting.
• Read every transcript in full, with the page the visitor was on, where they came from, and an AI summary on request.
• A safety policy that cannot be edited out: never claim to be human, never invent a price, no medical or legal advice, never obey instructions found on a crawled page.
• Spend caps per conversation and per day, and an optional lock to your own domain.

• Connect your own WhatsApp Business account through Meta’s own sign-up window, or use a number Sorbet manages for you.
• Keep using the phone app at the same time. Replies sent from a handset appear in the workspace thread too, so one place holds both halves of the conversation.
• A real inbox: threads per number, newest first, unread counts, complete history.
• Send replies and send files — images, documents, video and audio.
• The 24-hour rule, handled. Outside the window the message box becomes your approved template picker, with placeholder fields and a preview of exactly what will be sent.
• Create and remove approved message templates from the workspace.
• Message from the CRM: a Send WhatsApp button on every contact resolves a local-format number to the right thread, and shows you the resolved number first.
• Email alerts on inbound messages, throttled so one busy conversation cannot flood your inbox.

• Embeds in place on your page — month view alongside three or four days of times, adapting to the space it is given and stacking on a phone. Or use a standalone link.
• Genuinely accurate availability: working hours, date-specific overrides, minimum notice, booking horizon, buffers around existing commitments and a daily cap, in your own time zone with daylight saving handled.
• Checks your real diary. Booked times disappear from the grid, and each booking is written into your calendar with a Meet or Teams link.
• Ask for what you actually need: a name plus an email or a phone number. A business that works on mobile numbers does not have to demand an email address.
• Every booking becomes a CRM contact automatically, keyed on email or phone.
• A diary and an insights view: who booked what and when, their notes and time zone, plus bookings per day, cancellations and average notice.
• Double-booking protection. Two people booking the same slot in the same instant are resolved reliably.
• Hebrew and right-to-left, in your accent colour, light or dark. Your booking page is kept out of search results.

• Read and search mail across authorised mailboxes using familiar Gmail-style search terms — sender, subject, attachments, unread, date ranges — which work identically on Microsoft mailboxes.
• Send, reply and save drafts from the right mailbox, with attachments. Replies land in the original conversation rather than starting a new one.
• List calendars, read events, and create, update or cancel appointments.
• View and create standing inbox rules that route, label and archive mail automatically, on either provider.
• Build designed email templates in a drag-and-drop editor and send them from a person’s own mailbox. Plain text stays the default; a design is opted into per template.
• Merge fields filled before you send — resolved from your CRM as you type the address, with a warning naming anything still unfilled.
• Tightly bounded access. Only the addresses on your own authorised list can be reached, editable on one screen and re-checked on every single request.
• Work from the CRM: Send email on any contact, and a Correspondence view of everything ever exchanged with that person across every authorised mailbox.

Setup: one authorisation by your Google Workspace or Microsoft 365 administrator.

• Add one or more sites, each a separate brand. It reads the website, parses documents you upload (PDF, Word, Excel, PowerPoint, text) and your own notes, and builds a profile in one step.
• A verified facts list per site — the only source an article may draw company claims from. This is what makes the output publishable without checking every sentence.
• An opportunity bank of services, topics and proprietary datapoints (the quotable numbers you own), each scored and selectable, discovered by the scan and addable by hand.
• Real search demand behind every opportunity: volume, difficulty, cost per click, traffic potential, related terms and who currently ranks — with a hard per-run cost ceiling that stops and names what it skipped.
• Article generation through research, brief, draft, fact-check and illustrate. Any claim that cannot be grounded in that site’s verified facts is cut, and the cut is recorded on the article.
• One-click rewriting of a selected passage — shorten, professional, expand, simplify, rewrite — held to the same no-invented-facts rule.
• Licensed stock photography searchable from inside the editor, inserted with the photographer’s credit attached automatically.
• One-click publishing to your own WordPress, Joomla or Wix. Drafts by default, and re-publishing updates the same post instead of duplicating it, touching only title, body and meta.
• Validation against the live URL after publishing: reachable, has a heading, meta landed, not accidentally hidden from search, structured data rendered, links resolve. It reports what it found, not just pass or fail.

• Compose once and publish to Facebook Pages, Instagram, LinkedIn, X and YouTube.
• A live per-platform preview generated by the same engine that publishes, so what you see is what goes out.
• Per-platform rules apply themselves: character counting, link handling, hashtag limits, image requirements.
• Upload your own images or search Unsplash and Pexels from inside the composer, with photographer credit handled correctly.
• Hashtags and mentions as you type, cleaned per platform, in Latin script and Hebrew.
• Upload video to a YouTube channel.
• Schedule for a specific date and time, with safeguards that make double-posting impossible.
• A comments and mentions inbox for Facebook Pages: reply as the Page, hide, unhide or delete, with a confirmation before a delete.
• Per-post analytics pulled live from each platform, and publishing permissions checked and shown before you write, so you never lose work to a rejected post.

• Send from your own domain, so email arrives as you and not as a shared bulk sender. Guided setup verifies the domain and writes the DNS automatically when the domain is hosted with us.
• Multiple from-addresses with name, address and reply-to, and one default. Any address on a verified domain works immediately.
• Build audiences three ways: manual entry, CSV upload, or import and sync from your Sorbet CRM.
• Save segments and reuse them.
• Design emails in a drag-and-drop editor and save them as reusable templates. Subject, audience and sender are chosen at send time, so one design serves many campaigns.
• A hosted image and GIF library, so artwork renders reliably in Gmail and Outlook.
• Personalisation tags filled per recipient across subject, HTML and plain text. A missing value renders blank rather than broken.
• Compliance handled: one-click unsubscribe, and automatic suppression of unsubscribes, bounces and complaints.
• Per-campaign reporting: recipients, sent, delivered, unique opens, unique clicks, bounces and complaints.

• Add one or more websites to monitor, each with its own keywords.
• Three separate watch lanes: industry and market news, your own brand and customers, and competitors.
• Skip writing queries. Radar reads your website’s own homepage and combines it with your keywords to build the search terms.
• Suggested keywords you did not think of, based on what your business actually does, and they are remembered.
• Genuinely recent sources from live web search, each with title, link and date.
• Every result as a short headline, a summary and a why it matters line, with a relevance indicator and its source.
• Predictable cost: a scan runs only when you click it, and editing keywords rebuilds the search terms so a scan never runs on stale topics.

• One connection reaches every platform your workspace has connected.
• Connect platforms yourself through a simple form, with multiple named accounts per platform and a nominated default — which matters when you run several sites, stores or ad accounts.
• Lent access from your agency: one specific ad account or analytics property out of the agency’s own connection, with the boundary enforced on every request. A lent account cannot reach anything else.
• Per-workspace isolation. Every workspace has its own private address and its own credentials.
• Metered usage per workspace, feeding the billing and usage view.
• Add your own integration through chat, without waiting for a release.

• Connect a lead source in minutes. Create a connection, copy its private URL, paste it into the source. No developer, no plugin code.
• Catch leads from WordPress forms (Elementor Pro, WPForms, Gravity Forms, Fluent Forms), Google Ads lead forms, Meta lead ads, Wix forms, your chatbot and your meeting bookings.
• Map fields by point and click. Fields you do not map are kept anyway, so custom questions are never lost.
• Deduplicate automatically by email, or by phone when there is no email, with numbers normalised to international format.
• Capture ad click identifiers at intake across Google, Meta and Microsoft, so a conversion can be reported back days later when the lead actually converts.
• Track website traffic from a single embed line, feeding first-touch, last-touch and page-journey reporting in the CRM.
• A full audit log of every inbound lead and its result, filterable by source and status, next to a browsable contact list.
• Pause or deactivate a source without deleting the setup.